You can monitor the source of patients who book online on your site to discover how they arrived at the booking page.

Step 1. Create a Google Analytics Account

Go to : Google Analytics

Click on the button Create an account (or login if you already have a Google account).

Step 2. Create/find your Tracking Code / ID

Enter  your website data (name, address) to get a Tracking ID (eg.: UA-XXXXX-X )

To get your Website Tracking code : Admin > Tracking Code > copy the Global Site Tag (gtag.js) (3)

This code must be added within your Tuotempo Admin Platform following the instructions in Step 4

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Step 3. Create a new event Goal 

Go to  Google Analytics > Admin > Goals > +New Goal 

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Goal Setup

  •  Custom
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Goal description

  • Name : choose one (eg. OnlineBooking)
  • Type : Event
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Goal details

  • Category: OnlineBooking
  • Action : leave empty
  • Label : leave empty
  • Value : leave empty
  • Use the Event value as the Goal Value for the conversion : YES

Action, Label and Value will be passed dynamically by Tuotempo according to the appointment properties (see Step 5)

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Step 4. Insert the tracking code in Tuotempo

Login into your Tuotempo Admin Platform

Go to  Tuotempo > Setup > Online Booking > Preferences > Tracking: paste the Global Site Tag (gtag.js) copied in Step 2 within the section Google Analytics Tracking code:

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<!-- Global site tag (gtag.js) - Google Analytics -->

<script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>

<script>

 window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'GA_TRACKING_ID');

</script>

Step 5. Insert the event code in Tuotempo

Go to Tuotempo  > Setup > Online Booking > Preferences > Tracking : add in the "Google Analytics booking tracking Code the following code:

gtag('event', resp['areaTitle'], { 'event_category': 'OnlineBooking',  'event_label':  resp['typologyTitle'],  'value': resp['price_end']});

event_category must have the same name used for the Category in the Step 3 > Goal details

event (=Action) : choose one of the Tuotempo placeholders below (we suggest to use resp['areaTitle'] in case of multi-locations)

event_label  : choose one of the Tuotempo placeholders below (we suggest to use resp['typologyTitle'])

value : choose one of the Tuotempo "Pricing" placeholders below according to your instance property. Optionally you can also specify a fixed value in the Step 3 > Goal details.

Tuotempo placeholders which can be used to feed the Objective properties within GA:

  • resp['activityTitle'] > Service Name
  • resp['typologyTitle'] > Specialty Name
  • resp['areaTitle'] > Location Name
  • resp['insuranceTitle'] > Insurance Name

Pricing:

  • resp['activityPrice'] > not integrated instance
  • resp['price_end'] > integrated instance
  • resp['online_activityPrice']  > Integrated instance with discount setting up

Step 6. Monitor results 

Goolge Analytics > Real-time > Events

Goolge Analytics > Behaviours > Events > Top Events

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  • Click on "OnlineBooking" Event Category (filtering)
  • Select a "Secondary Dimension" choosing Event label (which display the "specialty" according to our event recommendations)